The thirty-second TV spot was one of the most expensive objects in marketing. AI is pricing it out of premium territory — and the creative industry has not agreed on who absorbs the cost.
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technologyEverything Apple Announced at Its Fall iPhone Event
A foldable iPhone, a Watch that scores your day, AirPods that cancel more noise than ever, and a Siri that finally understands what is on your screen. Apple did not just launch new hardware — it previewed what it wants an intelligent personal system to look like.
technologyThe AI Video Economy: Who Wins When Moving Images Get Cheap

technologySpatial Computing Interfaces: Design Rules and the ASO Playbook
Meta ships 69% of the eyewear, Apple ships the design language, Google ships the operating system. The interface rules are converging — and the app store rules for spatial software are not what mobile taught you.

artificial intelligenceAgentic AI Workflows: What Actually Ships in the Enterprise
Two open protocols, one Linux Foundation home, and a 40% cancellation forecast. Agentic workflows are past the demo stage — the question now is which rung of autonomy your process can actually survive.






